Personal Brand Marketing
Positioning, content and online presence strategy for founders, executives and professionals.
The Problem
Many professionals and founders have real expertise but no consistent public presence, so opportunities go to less qualified people who are simply more visible.
My Solution
I develop a personal brand strategy — positioning, content themes, platform choice and publishing cadence — drawing on direct experience managing executive LinkedIn and social presence for corporate leadership.
Discover
Understand the business, audience, competitors, goals and challenges.
Strategize
Develop a plan aligned with business objectives.
Build
Create the campaigns, systems or assets this service requires.
Launch
Deploy the work in a live environment.
Optimize
Analyze performance and continuously improve.
Deliverables
- Personal brand positioning statement
- Content pillars & themes
- Platform strategy (primarily LinkedIn)
- Content calendar & posting support
What This Typically Improves
- Consistency and clarity of public positioning
- Content output cadence
- Visibility with the right professional audience
Tools Used
Canva Pro
ChatGPT
Claude