Services

Paid Advertising

Google Ads and social media ad campaign management focused on return on ad spend.

The Problem

Paid budget without proper targeting, tracking or optimization is one of the fastest ways to lose money in marketing.

My Solution

I manage Google Ads and social ad campaigns with clear targeting, conversion tracking and ongoing optimization — including direct experience running paid acquisition campaigns for competitive, conversion-sensitive audiences.

Discover

Understand the business, audience, competitors, goals and challenges.

Strategize

Develop a plan aligned with business objectives.

Build

Create the campaigns, systems or assets this service requires.

Launch

Deploy the work in a live environment.

Optimize

Analyze performance and continuously improve.

Deliverables

Campaign setup & targeting
Conversion tracking implementation
Ad creative & copy direction
Ongoing bid & budget optimization

What This Typically Improves

Targeting precision
Conversion tracking accuracy
Budget efficiency over time

Tools Used

Google Analytics

Google Ads

Canva Pro